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Having managed the most unique event venues in Southern California for years, Loop witnessed the ongoing challenges of both seasoned and up-and-coming boutique rental companies. In 2013 he created Dovetail Logistics, the first service of its kind, based in Los Angeles and San Francisco. Dovetail provided the West Coast wedding industry access to a uniformed, event-fluent, capable crew. From the unique experience of working with an incredible range of partners, including rental companies, designers, and florists, Loop developed strategies and valuable perspective on what it takes to succeed as an event professional.


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