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Kelly Simants loves starting businesses, and is a true serial entrepreneur in the wedding industry, with over 14 years of experience. She is Co-Owner of Sage Wedding Pros, a consultancy committed to creating financially and operationally sustainable businesses in the wedding and event industries. Kelly Simants joined Sage Wedding Pros in 2009 and partnered with Michelle
Loretta to develop The Simple Plan, an easy-peasy approach to writing business plans for the wedding industry. Kelly’s background in training and development and her experience in the wedding industry enabled her to lead the charge for taking The Simple Plan on a national tour for the last 5 years. Her expertise lies in the people components of an organization’s training, organizational design, leadership development, employee relations, staffing and strategic planning. Kelly is also a nationally known speaker in the wedding industry, and has enjoyed presenting at The Special Event, NACE, ISES, Society of Wedding Professionals, and Toss the Bouquet.

Outside of Sage Wedding Pros, Kelly is also the owner of Sweet Pea Events, a wedding and event planning business with offices in Dallas, Seattle, and NYC. She also has created two separate businesses under the Sweet Pea Events umbrella: Planning for Dudes, a proposal planning service for guys, and Parties on the Porch, a decor rental business. Before starting her event planning businesses, Kelly worked for Starbucks as a Director of Human Resources for their Supply Chain Operations, as well as Andersen Consulting (now Accenture) as a Human Resources Analyst.


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