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Allison Howell has spent her twenty-year career combining her creative and analytical halves to make events better. From catering to invitation design to rental management, she’s worked in the trenches of weddings and events to understand want it takes for creative entrepreneurs to create both beauty and profit. Now, at RW Elephant, in addition to providing intuitive, efficient software solutions for boutique event rental companies, Allison consults with rental owners to build the best businesses they can to reach their goals.

As a sounding board, consultant, and sometimes-shoulder-to-cry-on, she offers a unique perspective to niche rental businesses facing a variety of challenges and experiences. Whether one-on-one, on her blog, or through her podcast Trunk Show with RW Elephant, Allison seeks to provide specialty event rental businesses with the best tools possible to create more success, profitability, and enjoyment in their rental businesses.

When she’s not RWing, she’s scheming about other businesses she’ll start someday, challenging her three boys to an epic Nerf battle, or spending a weekly date night with her husband and co-founder Tim.


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