Allison is the sales & marketing brain of RW Elephant. She spends a lot of her time interacting with users, plotting about how to improve the software, and consulting with niche rental businesses about how to get better at what they do. With her background of over a dozen years in the special events industry, she’s seen many business owners rise and fall. Now, at RW Elephant, in addition to providing intuitive, efficient software solutions for boutique event rental businesses, Allison consults with rental owners to build the best businesses they can to reach their goals.
Combining her analytical skills and aesthetic sensibility allows her to provide a unique perspective to niche rental businesses facing a variety of challenges and experiences. Whether one-on-one, in mastermind groups, or on her blog, Allison seeks to provide specialty event rental businesses with the best tools possible to create more success, profitability, and enjoyment in their rental businesses.
When she’s not RWing, she enjoys dreaming of new business ideas, cooking Barefoot Contessa recipes, and hanging out with her better half, Tim, and their sons Elliot, Oliver, & Jude.